A roof that leaks over four tenants, a car through the storefront, a fire in the unit next door. In a shopping center the question is always whose policy, and the answer is usually both.
Homeland Public Adjusters represents retail store owners, shopping center and strip center owners, and the tenants in them, in Florida and New Jersey, with roof, storefront, water, fire, vehicle impact and storm claims, and with the lost sales and rent that follow. We document the shell, the build-out, the inventory and the income, and we handle the claim with every carrier involved. No Recovery, No Fee.
Florida’s strip centers take hurricane wind on roofs that cover a dozen tenants, water into stores from one roof drain, and vehicle strikes at a rate well above the national average: Florida has about 10% of U.S. drivers and roughly 17% of its storefront crashes. Homeland represents Florida landlords and retail tenants with these claims.
Strip-center claims involve the landlord's building policy and each tenant's policy; the lease decides who claims what.
Retail & Strip Centers Claims in New Jersey
New Jersey’s highway retail and downtown storefronts face snow load, frozen sprinkler lines, nor’easter roof failures and fire in older multi-tenant buildings. Homeland handles New Jersey retail and shopping center claims, including the split between the landlord’s policy and the tenant’s.
Retail claims come in two layers, the landlord’s shell and the tenant’s store, and the losses cross both:
Roof leaks over multiple tenants: one storm, one roof, several claims; the landlord’s roof and each tenant’s inventory, finishes and lost sales
Vehicle strikes: retail stores are 24% of all vehicle-into-building crashes nationally and convenience stores another 6% (Storefront Safety Council); glass, framing, the merchandise behind it and the days closed
Fire and smoke: stores and mercantile properties average about 13,570 fires a year with $604 million in damage (NFPA); a fire in one unit smokes out the neighbors and shuts the center
Water from a neighboring unit: a restaurant’s grease trap, a salon’s plumbing, a frozen line in a vacant bay
Hurricane and wind: roof membrane, parapets, signage, storefront glass and the canopy; and the center closed while the power is out
Theft and vandalism: smash-and-grab, break-ins through the roof or the vacant unit next door, inventory and fixtures
Lost sales and lost rent: the tenant’s business income and the landlord’s rental income, each under its own policy
Tenant build-out at tenant expense: fixtures, flooring, lighting, HVAC the lease made the tenant’s problem
Retail & Strip Centers: by the numbers
24%Share of U.S. vehicle-into-building crashes that hit a retail store; convenience stores another 6% (Storefront Safety Council)
17%Share of U.S. storefront crashes that happen in Florida (SSC via WPTV)
13,570Fires per year in U.S. stores and mercantile properties, $604 million in damage (NFPA)
36%Share of nonresidential fire dollar losses in stores and offices (USFA, 2017–19)
Every commercial policy is a package of separate coverages with separate limits and separate arguments. These are the ones that decide this industry’s claims:
Coverage
Why it matters here
What to check
Business income (tenant) and rental income (landlord)
The store loses sales; the center loses rent while units are unusable
Which policy carries which, the waiting period, and co-tenancy clauses that let anchors stop paying when the center is partly closed
Tenant improvements and betterments
The store the tenant built inside the landlord’s shell
The lease’s insurance clause against each policy’s schedule; the gap is usually the tenant’s
Stock and inventory
Valued at cost, selling price or replacement depending on the form
The valuation clause and the seasonal peak endorsement
Ordinance or law
A storefront or roof rebuild triggers current code
Coverage C limit on an older center
Percentage wind deductible
Per building, as a percentage of its value
On a strip center valued in the millions, the deductible can exceed the roof repair
Vandalism and vacancy
Centers with empty bays risk the 60-day vacancy exclusion
The vacancy percentage the policy uses for commercial buildings (often 31% occupied) and the vacancy permit endorsement
What to Do After the Loss
1
Make it safe and stop the loss: shut the water, cut the power to the affected area, call the fire department for any smoke or gas. Keep people out of a space with a sagging ceiling.
2
Photograph and video before cleanup, every area, every piece of equipment, the stock, the ceiling above and the floor below, with a wide shot and close-ups.
3
Protect what is left and keep the receipts: board-up, tarps, extraction, a generator for the walk-in. Emergency work is reimbursed; permanent repairs wait for the inspection.
4
Tenants: pull the lease’s insurance and repair clauses the first day; they decide whether the landlord or you rebuilds the storefront and who claims what.
5
Landlords: notify every affected tenant in writing and keep the list; their claims run alongside yours and their adjusters will ask what you did.
6
Count the inventory before cleanup, with photographs by aisle or rack and the last stock report.
7
Let Homeland notify the carrier: call us before the insurance company. Hire us and we file the notice in writing with the facts, the photos and the coverage request.
8
Start the income record the same day: daily sales before and after, the reservations or orders you turned away, the payroll you kept, the extra costs to keep going.
How Homeland Helps
Policy read first: business income, extra expense, ordinance or law, coinsurance, equipment breakdown, spoilage, tenant improvements and the percentage wind deductible, before the carrier’s adjuster frames the claim.
Building, equipment and inventory documented separately, each under the coverage and valuation that applies to it.
Business income built from your records: sales, P&L, payroll and the period of restoration proved, not estimated.
Landlord and tenant policies coordinated so the shell, the build-out and the contents are each claimed once, under the right policy.
Code and ordinance costs identified before demolition, when they can still be claimed.
Appraisal when the number is still short, handled by a licensed public adjuster who is also a certified property appraiser and umpire.
No Recovery, No Fee.
Deadlines to Know
Florida. Notice of an initial or reopened property claim is due within 1 year after the date of loss and a supplemental claim within 18 months (Fla. Stat. §627.70132), which applies to property insurance of every kind, commercial included. The 7-day acknowledgment and 60-day decision rules of §627.70131 apply to residential policies and to certain smaller commercial properties, so for a larger building the policy’s own proof-of-loss and suit clauses control.
New Jersey. Insurers must begin investigating within 10 working days of notice and pay a first-party property claim within 30 calendar days after a properly executed proof of loss, with written delay notices every 45 days after that (N.J.A.C. 11:2-17.7).
In the News. The Storefront Safety Council’s database of more than 29,000 vehicle-into-building crashes shows retail stores as the most frequent target at 24%, restaurants next at 19%, and convenience stores at 6%, with more than 100 crashes a day nationally. Florida, with about a tenth of the country’s drivers, accounts for roughly 17% of them, and nearly one in four Florida crashes happens in Broward or Miami-Dade. For a store owner, the crash is a property claim under the store’s policy, a claim against the driver’s auto liability carrier, and a business income claim for every day the doors are boarded, and all three need the same documentation from the first hour.
The roof leaked into my store. Is it my claim or my landlord’s?
Both. The landlord claims the roof and the shell under the building policy; you claim your inventory, fixtures, build-out and lost sales under yours. If the landlord’s negligence caused it, your carrier pursues them afterward. Waiting for the landlord’s adjuster to pay your inventory is the mistake tenants make most.
A car hit my storefront. Who pays?
Your property policy pays first for the building and the stock; the driver’s auto liability carrier owes the deductible and whatever your policy does not cover, and business income runs under your policy. See our Vehicle Impact page for the three situations.
The fire was in the unit next door. We only have smoke.
Smoke and soot damage is covered under your own policy, and the cleaning, the inventory you cannot sell and the days closed are the claim. The neighbor’s carrier may owe afterward; yours pays now.
Our center has three empty bays. The carrier is raising vacancy.
Commercial vacancy clauses usually measure the percentage of the building occupied, not whether one unit is empty, and a vacancy permit endorsement keeps coverage on a center with empty bays. We check the clause and the occupancy before the carrier applies the exclusion.
Our anchor tenant stopped paying rent after the storm closed the center.
Rental income coverage pays the lost rent during the period of restoration when the policy carries it; a co-tenancy clause that lets other tenants reduce rent is a separate loss worth documenting in the same claim.
Do you represent the landlord and the tenants in the same loss?
We represent one side of a dispute at a time; in a shared loss where the interests align, we can document the whole center once and coordinate the separate claims so each carrier sees the same facts.
A commercial claim is a property claim and an income claim at once, and the first estimate covers neither. Call Homeland for a free review before you sign anything.